Unlike other programs already present in the Dallas area, the Master
of Fine Arts in Visual Communications is strongly business-oriented with interdisciplinary classes offered in connection with the MBA program in Dallas.
“We’ve designed the MFA for the working professionals in this region, and we have three simple pillars in the program: we teach the students how to be better creative thinkers, how to be better business persons and we teach them how to teach.”
Scott’s professional graphic design career has been based in Dallas for 30 years where he has functioned as a partner, owner, and creative director in various design environments. He fashioned and implemented the program to match the needs of the job market and to prepare students to be successful in the fields of Visual Communications and Graphic Design. Classes are offered at the Universities Center in downtown Dallas (UCD). With one of the largest independent visual communications organizations in the country, Dallas is a strategic location for the opportunity that students have to meet with professionals within the graphic design field.
The MFA Visual Communications thesis gives students the occasion to develop a real business solution as a tangible outcome of their study and research experience. The goal is to find an investor who wants to partner on the idea or is interested to buy it and put it into practice. The thesis culminates in a published scholarly paper and thesis exhibition. The “creative” ideas presented at the A&M-Commerce University Gallery last year addressed some issues related to social responsibility and demonstrated how creative design research and business can be applied to promote sustainable social change