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Visualize your career in advertising and design

Use your love of art to translate ideas into imagery. Our program caters to your career interests by offering three emphasis options: art design, new media and communication design. With a faculty-student ratio of 14-1, you’ll work closely with distinguished professionals in the advertising industry. Immerse yourself in the creative processes and business practices of large agencies, animation and post-op houses, as well as small and large design studios. You’ll study typography, graphic design, illustration, industrial design, animation and the application of new technologies. Display your work in student shows and competitions designed to improve your techniques. Once graduated, you’ll be well-prepared for the professional arena. Discover your passion for advertising and design at A&M-Commerce. Join our VisCom program today!

Where It Is Offered Commerce, Downtown Dallas
Duration

4 years

Foreign Language

No foreign language credits required

Delivery Face-To-Face
Total Credit Hours

126 hours

Thesis Requirements

No thesis required

Student smiling around many computers.

Visual Communications (BFA) :: SEE YOURSELF SUCCEED WITH A DEGREE IN… copied not edited

SEE YOURSELF SUCCEED WITH A DEGREE IN Visual Communication

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Visual Communications (BFA) :: PRACTICAL APPLICATIONS copied not edited

PRACTICAL APPLICATIONS

A degree in visual communication will offer you the opportunity to:

  • Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
  • Learn to be a creative team leader and target specific market audiences to produce client branding, single ads and campaigns in the form of print, broadcast and interactive media.
  • Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with copywriters, designers, photographers and illustrators.
  • Work on client-driven projects such as packaging, paper systems and visual branding development.
  • Pairs creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, interactive web and mobile apps.
Design piece being displayed
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Visual Communications (BFA) :: INTERNSHIP OPPORTUNITIES copied not edited

Internship opportunities

Internship experience provides the foundation employers are often looking for. Internships are offered as optional credit for this program and can be an important part of your education experience. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce visual communications students.

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Visual Communications (BFA) :: MAJORS/EMPHASIS

Emphasis

Art Direction

Prepares you for professional positions as creative team leaders who target specific market audiences and produce client branding, single ads or campaigns in print, broadcast and interactive media. Gain insight into creating headlines, copy, layout and storyboarding as you work with designers, photographers and illustrators.

Design

Emphasizes the development and application of the creative process, conceptual thinking and visual problem-solving. You’ll focus on client-driven projects such as packaging, paper systems and client visual branding development. This program prepares you for a career as a design professional.

New Media

Pairs creative thinking and design skills with computer-based multimedia and motion design. You’ll study a variety of media including motion graphics, modeling, animation, video gaming concepts, interactive web and mobile apps. Start your journey towards becoming an innovative multimedia designer.

Minors

  • Art history
  • Studio art
  • Photography
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Visual Communications (BFA) :: WHAT YOU WILL LEARN copied not edited

Student holding design project

What You Will Learn

Once you complete your foundation courses, you’ll travel to Universities Center at Dallas (UCD) in Downtown Dallas for all visual communication courses above the sophomore level. You’ll experience a state-of-the-art facility centered in one of the nation’s most vibrant cities. Shuttle service between campus and Dallas allows you to remain in Commerce while studying at UCD.

Courses to Prepare You for Your Career

  • Foundation courses include introduction to visual communications, drawing, two- and three-dimensional design, color theory and basic photography
  • Core courses include typography, art direction, electronic media and methods, and design communications
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Visual Communications (BFA) :: FEATURED COURSES copied not edited

Featured Courses

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Undergraduate Program Costs

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,126 for Texas residents and $9,034 for non-residents.

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Visual Communication:: Request more Information

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START YOUR JOURNEY!

START YOUR JOURNEY!

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Visual Communications (BFA) :: RELATED DEGREE PROGRAMS copied not edited

Related Degree Programs

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