Visual Communication (BFA)
New Media Emphasis
Combine your creative thinking and design savviness in multimedia and motion design as you prepare for the evolving visual communication industry.
Be a Game Changer with Interactive Design
Dive into the depths of the digital age by combining your creative thinking and design savviness in multimedia and motion design. Learn the ropes of industry-valued skills including motion graphics, animation, video, UX/UI, gaming concepts and interactive web and app design. By broadening your understanding of software applications and the underlying concepts associated with them, you will be better prepared to succeed in the Visual Communications industry.
Is this Program a Good Fit for You?
Visual communication students are typically interested in:
- Graphic design and illustration
- Art direction
- New media
- Advertising and promotion
See Yourself Succeed with a Degree In Visual Communication
Award-winning Work
You will enter competitions and showcases to display your skills and potentially win awards. Students have won national and international competitions and earned awards from Adobe Achievement Awards, The One Show, American Advertising Federation and Graphis, among others.
Creative Spaces
Our diverse and collaborative spaces offer multiple creative student outlets including state of the art computer labs, access to hi-end video equipment and alternative makers space equipment.
Senior Exit Show
Upon graduation, you will participate in the Senior Exit Show, where your work will be displayed for professionals and alumni to view. In the past, students have received multiple job offers during the event.
Career Readiness
Distinguished faculty and design professionals guide your development to help you acquire expertise, versatility and the experience needed to thrive in a complex and rapidly changing world.
What You Will Learn
A Bachelor of Fine Arts degree in Visual Communication with a New Media emphasis will offer you the opportunity to:
- Cultivate your imagination and build a creative process
- Learn from industry professionals and accomplished, recognized faculty
- Sharpen your skills with access to advanced tools and programs
- Apply conceptual thinking and visual problem-solving to acquire expertise
- Participate in student competitions and internships
- Build a powerhouse reel
Careers
The New Media concentration sets you up for success in a rapidly evolving industry. Instruction pairs creative thinking and refined design skills with computer-based multimedia and motion design to create proficiency in time-based motion that you can feel confident with when you step into professional design positions in motion graphics, mobile application, web or video.
Career Possibilities and Current Median Salaries
Data from Glassdoor/US DOL statistics
PRACTICAL APPLICATIONS
A degree in visual communication will offer you the opportunity to:
- Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
- Learn to be a creative team leader and target specific market audiences to produce client branding, single ads and campaigns in the form of print, broadcast and interactive media.
- Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with copywriters, designers, photographers and illustrators.
- Work on client-driven projects such as packaging, paper systems and visual branding development.
- Pairs creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, interactive web and mobile apps.
Featured Courses
Course Delivery and Resources
Face-to-face classes are led by engaged faculty and industry professionals to provide instruction and mentorship to help you find your point of difference.
First-year and Sophomore-level courses are taught on the Commerce campus. All upper-level Visual Communication courses are offered in Dallas where students are introduced to the dynamic design community of one of the nation's most vibrant cities. Shuttle service between the Commerce campus and Dallas allows students to reside in Commerce while attending classes in Dallas.
Undergraduate Program Costs
Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,212 for Texas residents and $9,108 for non-residents.
