Visualize your career in advertising and design
Use your love of art to translate ideas and information into effective imagery. Learn from active professionals in the advertising industry and get exposed to the creative processes and business practices of large agencies, animation and post-op houses, as well as small and large design studios. Discover typography, graphic design, illustration, industrial design, animation and the application of new technologies. Get prepared to make sound career decisions about the professional path best suited to your visual communication interests. Gain professional opportunities and promote yourself as an advertising professional.
No foreign language credits required
No thesis required
Art Direction Emphasis, Visual Communication (BFA) :: SEE YOURSELF SUCCEED WITH A DEGREE IN…
SEE YOURSELF SUCCEED WITH A DEGREE IN Visual Communication
Engage with exceptional faculty who challenge your creativity and artistic exploration. You’ll work alongside award-wining artists and industry leaders
Our programs prepare you to succeed in a variety of art professions and pursue a life-long appreciation of the visual arts
The Department of Art is accredited by the National Association Schools of Arts and Design (NASAD). Accreditation ensures that the degrees, curriculum and faculty meet rigorous standards of breadth and quality
Thinking critically and communicating effectively. That’s what employers are looking for. The College of Humanities, Social Sciences and Arts is dedicated to providing you the knowledge and resources for exceling in the workforce
Art Direction Emphasis, Visual Communication (BFA) :: INTERNSHIP OPPORTUNITIES
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce art direction students.
Art Direction Emphasis, Visual Communication (BFA) :: FEATURED COURSES
Exploration of linear animation. Students will learn the basics of how to composite multiple assets and apply special effects over a time sequence. Students learn authoring techniques to incorporate digital imagery, audio and video into their conceptual solutions. Repeatable up to 8 hours.
This course focuses on the development of strategic advertising visual concepts and copywriting, with emphasis on brainstorming and group collaboration. Students develop their skills through the creation of traditional and innovative advertising applications. Repeatable up to 8 hours.
Students will explore a variety of societal differences as well as the differences in their own creative approach when working with various cultures. Students will be required to look beyond their traditional approaches in creative development and explore other means of developing ideas, visual language, color theories and messaging for the Chinese and American markets.
Undergraduate Program Costs
Tuition and fees for undergraduate students taking 12 credit hours are $4,126 for Texas residents and $9,034 for non-residents.