Visual Communication (BFA) Art Direction Emphasis

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Visualize your career in advertising and design

Use your love of art to translate ideas and information into effective imagery. Learn from active professionals in the advertising industry and get exposed to the creative processes and business practices of large agencies, animation and post-op houses, as well as small and large design studios. Discover typography, graphic design, illustration, industrial design, animation and the application of new technologies. Get prepared to make sound career decisions about the professional path best suited to your visual communication interests. Gain professional opportunities and promote yourself as an advertising professional.

Where It Is Offered Commerce, Downtown Dallas

Duration

4 years

Foreign Language

No foreign language credits required

Delivery Face-To-Face

Total Credit Hours

126 hours

Thesis Requirements

No thesis required

Visual Communication (BFA) Art Direction Emphasis :: Big Easy Links

Cost

Internships

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Art Direction Emphasis, Visual Communication (BFA) :: SEE YOURSELF SUCCEED WITH A DEGREE IN…

SEE YOURSELF SUCCEED WITH A DEGREE IN Visual Communication

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Dedicated Faculty

Engage with exceptional faculty who challenge your creativity and artistic exploration. You’ll work alongside award-wining artists and industry leaders

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Cultivate Your Imagination

Our programs prepare you to succeed in a variety of art professions and pursue a life-long appreciation of the visual arts

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Nationally Accredited

The Department of Art is accredited by the National Association Schools of Arts and Design (NASAD). Accreditation ensures that the degrees, curriculum and faculty meet rigorous standards of breadth and quality

Career Readiness

Thinking critically and communicating effectively. That’s what employers are looking for. The College of Humanities, Social Sciences and Arts is dedicated to providing you the knowledge and resources for exceling in the workforce

Art Direction Emphasis, Visual Communication (BFA) :: PRACTICAL APPLICATIONS

PRACTICAL APPLICATIONS

A Degree in Visual Communication – Art Direction will offer you the opportunity to:

Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
Learn to be a creative team leader and target specific market audiences to produce client branding, single ads and campaigns in the form of print, broadcast and interactive media.
Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with copywriters, designers, photographers and illustrators.
Work on client-driven projects such as packaging, paper systems and visual branding development.
Pairs creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, interactive web and mobile apps.

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Art Direction Emphasis, Visual Communication (BFA) :: INTERNSHIP OPPORTUNITIES

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce art direction students.

Art Direction Emphasis, Visual Communication (BFA) :: WHAT YOU WILL LEARN

What You Will Learn

Choose an art direction, design or new media emphasis. Once you complete your foundation courses, you’ll travel to Universities Center at Dallas (UCD) in Downtown Dallas for all visual communication courses above the sophomore level.

Courses to Prepare You for Your Career

Foundation courses include introduction to visual communications, drawing, two- and three-dimensional design, color theory and basic photography
Core courses include typography, art direction, electronic media and methods, and design communications

Art Direction Emphasis, Visual Communication (BFA) :: FEATURED COURSES

Featured Courses

Motion Graphics ART 414

Exploration of linear animation. Students will learn the basics of how to composite multiple assets and apply special effects over a time sequence. Students learn authoring techniques to incorporate digital imagery, audio and video into their conceptual solutions. Repeatable up to 8 hours.

Advertising Concepts ART 473

This course focuses on the development of strategic advertising visual concepts and copywriting, with emphasis on brainstorming and group collaboration. Students develop their skills through the creation of traditional and innovative advertising applications. Repeatable up to 8 hours.

Cross-Cultural Design ART 418

Students will explore a variety of societal differences as well as the differences in their own creative approach when working with various cultures. Students will be required to look beyond their traditional approaches in creative development and explore other means of developing ideas, visual language, color theories and messaging for the Chinese and American markets.

View Full Curriculum In The University Catalog