Skip to content
Visual communication icon..

Visualize your career in advertising and design

Use your love of art to translate ideas and information into effective imagery. Learn from active professionals in the advertising industry and get exposed to the creative processes and business practices of large agencies, animation and post-op houses, as well as small and large design studios. Discover typography, graphic design, illustration, industrial design, animation and the application of new technologies. Get prepared to make sound career decisions about the professional path best suited to your visual communication interests. Gain professional opportunities and promote yourself as an advertising professional.

Where It Is Offered Commerce, Downtown Dallas
Duration

4 years

Foreign Language

No foreign language credits required

Delivery Face-To-Face
Total Credit Hours

126 hours

Thesis Requirements

No thesis required

Visual Communication (BFA) Art Direction Emphasis :: Big Easy Links

Back to menu Scroll to top
man speaking to two women with computer in gallery setting

Art Direction Emphasis, Visual Communication (BFA) :: SEE YOURSELF SUCCEED WITH A DEGREE IN…

SEE YOURSELF SUCCEED WITH A DEGREE IN Visual Communication

Back to menu Scroll to top

Art Direction Emphasis, Visual Communication (BFA) :: PRACTICAL APPLICATIONS

PRACTICAL APPLICATIONS

A Degree in Visual Communication – Art Direction will offer you the opportunity to:

  • Focus on an applied conceptual skill set and develop conceptual thinking, visual problem-solving and an understanding of the creative process.
  • Learn to be a creative team leader and target specific market audiences to produce client branding, single ads and campaigns in the form of print, broadcast and interactive media.
  • Gain proficiency in creating headlines, copy, layout and storyboarding by partnering with copywriters, designers, photographers and illustrators.
  • Work on client-driven projects such as packaging, paper systems and visual branding development.
  • Pairs creative thinking and refined design skills with computer-based multimedia and motion design. Study how to create motion graphics, modeling, animation, video, gaming concepts, interactive web and mobile apps.
large group in art gallery with computer screens
Back to menu Scroll to top

Art Direction Emphasis, Visual Communication (BFA) :: INTERNSHIP OPPORTUNITIES

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce art direction students.

Back to menu Scroll to top

Art Direction Emphasis, Visual Communication (BFA) :: WHAT YOU WILL LEARN

woman screen printing manually

What You Will Learn

Choose an art direction, design or new media emphasis. Once you complete your foundation courses, you’ll travel to Universities Center at Dallas (UCD) in Downtown Dallas for all visual communication courses above the sophomore level.

Courses to Prepare You for Your Career

  • Foundation courses include introduction to visual communications, drawing, two- and three-dimensional design, color theory and basic photography
  • Core courses include typography, art direction, electronic media and methods, and design communications
Back to menu Scroll to top

Art Direction Emphasis, Visual Communication (BFA) :: FEATURED COURSES

Featured Courses

Back to menu Scroll to top

Undergraduate Program Costs

Program Costs

Tuition and fees for undergraduate students taking 12 credit hours are $4,126 for Texas residents and $9,034 for non-residents.

Back to menu Scroll to top

Art Direction Emphasis, Visual Communication (BFA) :: Staff

We are here to help!

Back to menu Scroll to top

Art Studio MS

Contact Us

Back to menu Scroll to top

Visual Communication:: Request more Information

Back to menu Scroll to top

START YOUR JOURNEY!

START YOUR JOURNEY!

Back to menu Scroll to top

Art Direction Emphasis, Visual Communication (BFA) :: RELATED DEGREE PROGRAMS

Related Degree Programs

Back to menu Scroll to top
Loading
Navigate This Page