Enhance your career mobility with a degree in Marketing
Our Master of Science in Marketing degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
2 years or less
No foreign language credits required
30 hours
No thesis required
MS Marketing Curriculum
Curriculum
Prerequisites for non-business undergrad majors
Prerequisites for Non-Business Undergrad Majors
Get your basics. Don’t have an undergraduate degree in business? No problem, we’ve got you covered.
- Statistics (ECO 502)
- Business Finance (FIN 501)
- Marketing (MKT 501)
- Operations and Org Behavior (MGT 501)
Core Marketing Courses
Core Marketing Courses
Develop Professional Skills. Dive into topics like digital marketing, supply chains, and business research all covered in the core courses.
- Applied Business Research (ECO 595)
- Marketing Management (MKT 521)
- Product Innovation and Supply Chains (MKT 547)
- Consumer and Buyer Behavior Analytics (MKT 524)
- Interactive and Digital Marketing (MKT 569)
- Intergraded Marketing Communications and Promotions (MKT 568)
- Marketing Research (MKT 572)
- Marketing Strategy & Decision Making (MKT 529)
Electives
Electives
Make it your own. Customize your degree with electives covering a wide range of business subjects
- 2 Courses from COB catalog
Available Minors
Available Minors (4 courses)
Invest in your future. Stand out from the crowd by adding a minor to your degree.
- Business Analytics
- Cyber Security
- Digital Marketing
- Economics
- Finance
- Financial Planning
- Economics of U.S. Healthcare
- Marketing Analytics
- Corporate Management
- Entrepreneurship
- Real Estate
Available Certificates
Available Certificates (no prerequisite courses required)
Get noticed. Add a certificate to boost your job skills, and get hired!
- Auditing and Forensic Accounting
- Business Analytics
- Economics of US Healthcare
- Operational Excellence
- Tax Accounting
Marketing (MS) :: 1.02
Is this Program a Good Fit for You?
Marketing students are typically interested in:
- Consumer insights and analytics
- Digital and Internet marketing
- Social media marketing
- International marketing
- Market research
- Marketing analytics
Marketing (MS) :: 1.03 SEE YOURSELF SUCCEED
SEE YOURSELF SUCCEED WITH A DEGREE IN MARKETING
The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.
The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with the business community.
Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.
Marketing (MS) :: Faculty Research 1.3c
Faculty Research
Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management.
Back to menu Scroll to topMarketing (MS) :: 1.06 PRACTICAL APPLICATIONS
PRACTICAL APPLICATIONS
A degree in marketing will offer you the opportunity to:
- Improve your marketing decision-making abilities.
- Have an in-depth understanding of new marketing trends.
- Improve your personal selling and sales management skills.
- Apply relevant digital and technological trends in the marketplace.
- Develop your ability to succeed in a rapidly changing global business environment.
- Increase your desire for continued upward advancement in your marketing career.
Marketing (MS) :: 1.07 Careers
Careers
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers’ responsibilities have changed. As a result, the courses in our M.S. in Marketing degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
Manager
Analyst
Associate
Manager
US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018
Marketing (MS) :: 1.08 INTERNSHIP OPPORTUNITIES
Internship opportunities
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.
Marketing (MS) :: 1.10 MAJORS/EMPHASIS
Minors
We offer various minors that can be combined with your Marketing (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.
- Marketing Analytics
- Digital Marketing
Marketing (MS) :: 1.11 WHAT YOU WILL LEARN
What You Will Learn
In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.
Courses to Prepare You for Your Career
- Foundation courses including quantitative analysis for managers, foundations of management and finance for decision-makers
- Core marketing courses including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
Marketing (MS) :: 1.12 FEATURED COURSES
Featured Courses
Back to menu Scroll to top
Marketing (MS) :: Student Organizations 1.132
Student Organizations
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student’s on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
Graduate Business Program Costs
Program Costs
The tuition and fees for a graduate student in the College of Business taking 9 credit hours is $3,820 for a Texas resident and $7,500 for a non-resident.
ADMISSIONS REQUIREMENTS International/Domestic Tabs
Admission
Marketing MS :: Staff
Department Contact
Frequently Asked Questions
Do I need to fill out a form to take MKT 529?
Yes, you are required to fill out the MKT Permit Form in order to enroll in MKT 529. Contact [email protected] if you have further questions.
Dean’s Office Contact Information COB
Contact Us
- College of Business
- 903.886.5191
- 903.886.5650
- [email protected]
- P.O. Box 3011
- Commerce, TX 75429-3011
Marketing (MS) Request Information
