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COB-MS-Marketing

Enhance your career mobility with a degree in Marketing

Our Master of Science in Marketing degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.

Where It Is Offered Commerce, Online
Duration

2 years or less

Foreign Language

No foreign language credits required

Delivery Face-To-Face, Online
Total Credit Hours

30 hours

Thesis Requirements

No thesis required

Chris Myers teaching business class

Marketing (MS) :: 1.02

Is this Program a Good Fit for You?

Marketing students are typically interested in:

  • Consumer insights and analytics
  • Digital and Internet marketing
  • Social media marketing
  • International marketing
  • Market research
  • Marketing analytics
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Marketing (MS) :: 1.03 SEE YOURSELF SUCCEED

SEE YOURSELF SUCCEED WITH A DEGREE IN MARKETING

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Marketing (MS) :: Faculty Research 1.3c

Faculty Research

Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management.

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Marketing (MS) :: 1.06 PRACTICAL APPLICATIONS

PRACTICAL APPLICATIONS

A degree in marketing will offer you the opportunity to:

  • Improve your marketing decision-making abilities.
  • Have an in-depth understanding of new marketing trends.
  • Improve your personal selling and sales management skills.
  • Apply relevant digital and technological trends in the marketplace.
  • Develop your ability to succeed in a rapidly changing global business environment.
  • Increase your desire for continued upward advancement in your marketing career.
Business students outside
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Marketing (MS) :: 1.07 Careers

Careers

Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers’ responsibilities have changed. As a result, the courses in our M.S. in Marketing degree program will position graduates to meet the trends in the business environment.

Career Possibilities and Current Median Salaries

Marketing
Manager
$63,634
Digital Marketing Manager
$64,566
Marketing
Analyst
$53,998
Marketing
Associate
$45,182
Business Development
Manager
$64,912

US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018

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Marketing (MS) :: 1.08 INTERNSHIP OPPORTUNITIES

Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.

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Marketing (MS) :: 1.10 MAJORS/EMPHASIS

Minors

We offer various minors that can be combined with your Marketing (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.

  • Marketing Analytics
  • Digital Marketing
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Marketing (MS) :: 1.11 WHAT YOU WILL LEARN

Annual Research Symposium by Ramsha sohail

What You Will Learn

In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.

Courses to Prepare You for Your Career

  • Foundation courses including quantitative analysis for managers, foundations of management and finance for decision-makers
  • Core marketing courses including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
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Marketing (MS) :: 1.12 FEATURED COURSES

Featured Courses

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Marketing (MS) :: 1.13 Course Delivery and Resources

women sitting on chair 'smile' .

Course Delivery and Resources

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.

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Marketing (MS) :: Student Organizations 1.132

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student’s on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

cob students
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Graduate Business Program Costs

Program Costs

The tuition and fees for a graduate student in the College of Business taking 9 credit hours is $3,820 for a Texas resident and $7,500 for a non-resident.

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ADMISSIONS REQUIREMENTS International/Domestic Tabs

Admission

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MARKETING (MS) :: Admissions Requirements College of Business

Domestic Student Requirements

  • Undergraduate degree from a regionally accredited institution
  • GMAT/GRE official test scores ( can be waived with an overall undergraduate GPA above 3.0 or a 3.25 on the last 60 hrs).
  • (GMAT/GRE scores are waived for 2021 admission)

Required Documents

  • Apply Texas Application
  • $50 (USD) application fee
  • All official transcripts
    • All transcripts used towards a bachelor’s degree from a regionally accredited university
    • Any master’s degree transcript(s) with graduate coursework from an accredited institution in an area of study approved by the department
  • Professional test scores
    • GMAT/General Test GRE official test scores (if necessary)
  • One letter of recommendation
    • Letter must be from a current or past business associate or professor who will describe your professional or academic career, as appropriate. The recommendation can be in the form of a letter, our recommendation form or both.

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MARKETING (MS) :: Admissions Requirements, International College of Business

International Student Requirements

  • Undergraduate degree from a regionally accredited institution
  • GMAT/GRE official test scores or 3.0 overall undergraduate GPA or 3.25 on the last 60 hours of coursework toward the bachelor’s degree

Required Documents

  • Apply Texas Application
  • $75 (USD) application fee
  • One letter of recommendation
    • Letter must be from a current or past business associate or professor who will describe your professional or academic career, as appropriate.
  • All official transcripts
    • All transcripts used towards a bachelor’s degree from a regionally accredited university
    • Any master’s degree transcript(s) with graduate coursework from an accredited institution in an area of study approved by the department
    • A copy of the provisional certificate or diploma
  • Professional test scores
    • GMAT/General Test GRE official test scores or 3.0 overall undergraduate GPA (3.25 on the last 60 hours of coursework toward the bachelor’s degree)
  • Official sponsor statement
  • Bank statement from the sponsor
    • Must reflect a balance of at least $26,024.82 USD and be less than 1 year old
  • English Proficiency
    Scores must be less than 2 years old.
    • Official TOEFL (Minimum Scores: IBT 79, or CBT 213, or PBT 550), or
    • Official IELTS (Minimum Score: 6.00 band overall), or
    • Official PTE (Minimum Score: 53 overall or higher), or
    • Completion (all years) of a bachelor’s degree or higher degree from a regionally accredited university in the United States

Application Packet Submission Deadlines

Applications (for programs that are not fully online) have the following deadlines:

Fall admission consideration: June 1

Spring admission consideration: October 15

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Marketing MS :: Staff

Department Contact

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Frequently Asked Questions

Do I need to fill out a form to take MKT 529?

Yes, you are required to fill out the MKT Permit Form in order to enroll in MKT 529. Contact [email protected] if you have further questions.

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Dean’s Office Contact Information COB

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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START YOUR JOURNEY! Two buttons

START YOUR JOURNEY!

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Marketing (MS) Request Information

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Marketing (MS) :: 1.14 RELATED DEGREE PROGRAMS

Related Degree Programs

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