Enhance your career mobility with a degree in Marketing
Our Master of Science in Marketing degree program will enhance your marketing competencies and skills. You will use cutting-edge analytics and study topics like market analysis, customer insights, customer relationship management (CRM), digital marketing and strategic decision making. Be prepared to develop and deploy marketing plans based on creativity, innovation and analytics that help drive market success. Whether you are an experienced professional looking to expand your skills or want to add a marketing edge to expand your professional horizons, this program can help take you to the top.
The College of Business offers an in-house Career Services Center focused on guiding business students seeking internships or employment.
Nationally Accredited
The College of Business is one of only 800 schools worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Industry Connections
Through guest speakers, company tours and internships, professional networking, and other opportunities, students, faculty and alumni are connected with the business community.
Accomplished Faculty
Engage with exceptional faculty who are industry leaders and significant scholars, producing cutting-edge research in their field.
Our faculty conducts research on teaching pedagogy, digital marketing, marketing metrics and analytics, cross-cultural negotiations, retailing, consumer insights, marketing-finance interface, and supply chain management.
Marketing revolves around understanding consumers. Information on consumers is utilized by businesses to effectively cater to consumers; however, with intense competition, consumer engagement and Big Data information, the nature and scope of marketers’ responsibilities have changed. As a result, the courses in our M.S. in Marketing degree program will position graduates to meet the trends in the business environment.
Career Possibilities and Current Median Salaries
Marketing Manager
$63,634
Digital Marketing Manager
$64,566
Marketing Analyst
$53,998
Marketing Associate
$45,182
Business Development Manager
$64,912
US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018
Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.
We offer various minors that can be combined with your Marketing (MS) degree. You can learn more about the available minors and their course requirements by visiting the Minors for Graduate Programs page.
In our graduate marketing program, you will experience challenging, fast-paced coursework and collaboration with accomplished peers. You will also develop the managerial tools and in-depth marketing competencies needed to become professionally ready for any challenge.
Courses
to Prepare You for Your Career
Foundation courses including quantitative analysis for managers, foundations of management and finance for decision-makers
Core marketing courses including marketing management, CRM, marketing strategy and decision making, and product innovation and supply chain
You will examine how to analyze data that can be used to describe past buying behaviors, predict future ones and develop new strategies to influence future purchasing decisions. You will gain knowledge on key marketing problems in customer acquisition, development and retention.
Interactive and Digital MarketingMKT 569
You will gain an understanding of how to apply formats such as social media, search marketing, e-commerce, mobile and other emerging formats of digital marketing to achieve business objectives. You will also learn how to assess emerging trends.
CRMMKT 574
You will explore the opportunities and challenges presented by a popular business practice – Customer Relationship Management (CRM). CRM focuses on maximizing customer value by the development and management of cooperative and collaborative relationships.
Marketing (MS) :: 1.13 Course Delivery and Resources
Course Delivery and Resources
In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.
The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce, and supports the student’s on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.
The tuition and fees for a graduate student in the College of Business taking 9 credit hours is $3,820 for a Texas resident and $7,500 for a non-resident.
Select “Create a new graduate school admissions application.”
Select “Texas A&M University-Commerce (Commerce)” as your “Target University.”
Select “Marketing MS” as your “Major.”
Pay the $50 application fee.
Wait to receive an application confirmation email before proceeding to the next step.
After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.
Step 2. Submit Documents
Submit the following documents after you receive an application confirmation email.
Contact your previous institution(s) and request that they send your official transcripts to [email protected].
We recommend that you request transcripts for all of your academic work.
Undergraduate degree from a regionally accredited institution.
Postal Alternative
If your institution is unable to submit a digital copy, hard copies may be mailed to:
Texas A&M University-Commerce Attn: Graduate School PO Box 3011 Commerce, Texas 75429-3011
We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact [email protected] for more information.
One Letter of Recommendation
Request one signed letter of recommendation on letterhead or our recommendation form from a professional who can attest to your goals and ability to succeed in the program. That individual should
Select “Create a new graduate school admissions application.”
Select “Texas A&M University-Commerce (Commerce)” as your “Target University.”
Select “Marketing, MS” as your “Major.”
Pay the $75 application fee.
Wait to receive an application confirmation email before proceeding to the next step.
After you submit your application, the Graduate School will send a confirmation email within two business days to the personal email account you used for ApplyTexas.
Step 2. Submit Documents
Submit the following documents after you receive an application confirmation email.
Contact your previous institution(s) and request that they send your official transcripts to: Texas A&M University-Commerce Attn: Graduate School 2600 S. Neal St. Commerce, Texas 75428
Undergraduate degree from a regionally accredited institution with a minimum grade point average of 3.00 overall or 3.25 on last 60 hours or GMAT/GRE official test scores.
Postal Alternative
If you are unable to submit a digital copy, hard copies may be mailed to:
Texas A&M University-Commerce Attn: Graduate School 2600 S. Neal St. Commerce Texas 75428
We will need official/original documents. If those documents are the only copies you have, the Graduate School can mail them back to you upon request. Contact [email protected] for more information.
One Letter of Recommendation
Request one signed letter of recommendation, on letterhead, from a professional who can attest to your goals and ability to succeed in the program. That individual should:
If you are unable to submit a digital copy, hard copies may be mailed to:
Texas A&M University-Commerce Attn: Graduate School 2600 S. Neal St. Commerce Texas 75428
Personal Statement
Describe your preparation for graduate work, your academic interests and goals in no more than 500 words.
Resume or CV
Submit a resume or curriculum vitae (CV) which includes your academic and professional history and achievements.
English Proficiency
You do not need to submit test scores if you have completed (all years) of a bachelor’s or higher degree from a regionally accredited university in the United States.
Request that your scores from one of the following be sent to Texas A&M University-Commerce:
TOEFL (Minimum Scores: IBT 79, or CBT 213, or PBT 550)
IELTS (Minimum Score: 6.00 band overall)
PTE (Minimum Score: 53 overall or higher)
Duo Lingo (Minimum Score: 105)
*Scores must be less than two years old.
Official Sponsor Documents
Submit these documents to the Office of International Programs once you have been admitted
Official sponsor statement
Bank statement from the sponsor with a balance of at least $26,025 USD which is less than 1 year old
Look for application updates in myLeo > Apps > Check Application Status
Once an admission decision has been made, you will receive an email to your student email account at myLeo > Apps > Leomail.
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