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Become a valuable asset to any business with a Marketing degree from A&M-Commerce

The foundation of business success lies in marketing. With a BBA in Marketing, you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as digital marketing, social media, consumer insights and brand/product management ensure you have marketable skills employers demand. Be prepared to conduct research and apply findings to business situations.

Where It Is Offered Commerce, Online

4 years

Foreign Language

No foreign language credits required

Delivery Face-To-Face, Online
Total Credit Hours

120 hours

Thesis Requirements

No thesis required

Marketing (BBA) :: Links

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BBA (Marketing) :: 1.02

Is this Program a Good Fit for You?

Marketing students are typically interested in:

  • Consumer insights or customer experiences
  • Digital and traditional marketing communication
  • Sales Management
  • Promotions
  • International marketing
  • Market research
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BBA (Marketing) :: 1.03 SEE YOURSELF SUCCEED


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BBA (Marketing) :: Faculty Research 1.3c

Faculty Research

Our faculty have conducted academic assessments of student learning objectives, case research on applied marketing situations including global retailing, sales ethics and corporate social responsibility, and published several articles on retailing, international business, marketing metrics and analytics, and consumer behavior of Millennials and Generation Z.

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A degree in marketing will offer you the opportunity to:

  • Gain knowledge of the many functional areas of marketing.
  • Build a strong foundation of marketing competencies.
  • Improve your personal selling and sales management skills.
  • Appreciate relevant business trends in the marketplace and consumer behaviors.
  • Develop your ability to succeed in a rapidly changing global business environment.
Discussions going on in a Group section
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BBA (Marketing) :: 1.07 Careers


Marketing is a career track that is constantly changing as new technologies, consumer trends and products are created. Our program will prepare you to enter this dynamic field with the right blend of marketing skills and financial knowledge. When you graduate with a marketing degree, you are likely to assume positions in brand/product management, marketing consulting, marketing research/analytics, sales management and business development.

Career Possibilities and Current Median Salaries

Digital Marketing Manager

US DOL Bureau of Labor Statistics, Occupational Outlook Handbook, 2018

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Internship opportunities

Internship experience provides the foundation employers are often looking for. Although not required for your degree, internships are an important part of your education experience. The program will consider internships for credit if the requirements are satisfied. These are just a few of the companies that partner with Career Development and offer opportunities for A&M-Commerce marketing students.

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BBA (Marketing) :: 1.10 MAJORS/EMPHASIS


  • Business Analytics

Learn more about this minor, including its course requirements.

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BBA (Marketing) :: 1.11 WHAT YOU WILL LEARN


What You Will Learn

Our BBA in Marketing program is designed to provide exposure to skills and careers in the growing fields of consumer sales, organizational sales, sales management, product management, marketing research, promotion and media planning, retail/wholesale management, buying or purchasing, and customer service. You will develop the marketing knowledge needed to become a valuable asset to a wide variety of employers.

Courses to Prepare You for Your Career

  • Business foundation courses prepare all our students with knowledge including financial and managerial accounting, the business environment and strategy, organizational behavior and issues, quantitative analysis, and production/operations management
  • Core marketing courses including marketing management, personal selling and sales management, promotions, channels of distribution, and global consumer behavior
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BBA (Marketing) :: 1.12 FEATURED COURSES

Featured Courses

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BBA (Marketing) :: 1.13 Course Delivery and Resources

Student with her pet dog and laptop

Course Delivery and Resources

In addition to our long-standing campus courses, many students can complete their degrees by taking online classes. All of our programs are designed to be flexible in order to meet the needs of our students in an ever-changing college environment.

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BBA (Marketing) :: Student Organizations 1.132

Student Organizations

The Department of Marketing and Business Analytics Student Chapter promotes academic programs of marketing and business analytics at A&M-Commerce and supports the student’s on-campus and online social, academic and professional events. This organization works personally with students and directly with Career Services to take advantage of internship opportunities in their related fields.

marketing organization
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Analytics (BBA) :: Program Costs 1.13a

Program Costs

As of Fall 2018, tuition and fees for an undergraduate taking 12 credit hours through our 1 Year Optional Rate Plan are $3,672.38 for a Texas resident and $8,652.38 for a non-Texas resident. However, rates do change based on the number of credit hours taken, which payment plan is used and other factors.

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BBA (Marketing) :: Staff 1.14a

Department Contact

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Dean’s Office Contact Information COB

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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Marketing (BBA) Request Information Grad

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Related Degree Programs

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