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Chris Myers, Ph.D.

  • Faculty

Professor of Marketing

McDowell Administration 315E
Related Department
Marketing and Business Analytics

A Conversation with Dr. Myers

What is your proudest accomplishment?

“There have been many highlights of my life. However, there is no greater impact than being a part of the Quality Texas Foundation for over 22 years. Through their program and other similar programs I’ve had the opportunity to assist with program development and product improvements at a small company, Karlee Corporation. This has to be one of the most endearing highlights of them all. The company was on its way to year over year quality improvement. However, during my tenure, we significantly improved the development and tracking of performance and quality reviews. It lead to winning of the Texas Award for Performance Excellence (TAPE) (1998) and the Malcolm Baldrige National Quality Award (1999). The Baldrige Award criteria makes you significantly better.”

Educational Background

  • Ph.D., Management Science (Marketing), University of Texas at Dallas, 1999
  • Master, Administrative Science (Marketing), University of Texas at Dallas, 1998
  • B.S., Electrical Engineering, United States Air Force Academy, 1984

Academic Positions

  • Professor of Marketing, Texas A&M University-Commerce, 2014 – Present
  • Associate Professor of Marketing, Texas A&M University-Commerce, 2007 – 2014
  • Assistant Professor of Marketing, Texas A&M University-Commerce, 2000-2007

Research Interests

Featured Courses

Awards and Honors

  • Administer of the Year, Ray and Patricia Keck Education Awards, Texas A&M-Commerce , 2017
  • Professor of the Year, Dan and Jalinna Jones Education Awards, Texas A&M-Commerce, 2016
  • Frank Ashley Integrity in Education, Texas A&M-Commerce, 2015


  • Myers, C.A. and Shi, Y., “Customer Migration and Channel Management Strategies in Omni-channel Retailers.” 2019, Journal of Business Research.
  • Han, B. and Myers, C.A., “Perceptions of Overuse, Underuse, and Change of Use of a Social Media Site: Definition, Measurement Instrument, and Their Managerial Impacts.” 2018, Behavior & Information Technology, 37(3), 247-257.
  • Myers, C.A. and Long, Zhang, “Exploring the Underlying Relationships between Crisis Management (CM) and Corporate Social Responsibility (CSR).” 2011, Journal of International Management Studies, Vol. Issue 3.
  • Myers, Chris A., Scott Sewell, and Sonia Taneja, “Understanding Student Self-Perceptions of their Online Experiences with the Demands of Online Courses.” 2009, Business Research Yearbook, Vol. 10.
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