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Department of Marketing and Business Analytics :: Welcome to the Department of Marketing and Business

Welcome to the Department of Marketing and Business Analytics

Successful marketing develops innovative solutions for social and economic systems as well as products and services that meet (and exceed) customer needs. Build your knowledge in brand communications, supply chain & logistics, consumer behavior, market research and international marketing while learning to leverage new media to introduce brands to new customers and build loyalty and revenue. Employ digital marketing strategies and analytics to promote brand awareness while growing your contemporary understanding of consumers, markets, market research techniques, and marketing strategies.

In today’s data-driven world, learning how to collect, integrate and interpret data can give companies an edge solving critical business challenges. No one can predict the future but those who can analyze data do have an advantage. You will learn how to use data to make practical, concrete decisions for a company, solving problems and improving efficiency using a combination of data-driven insight, managerial strategies and clear communication. Learn to manage the big data coming into organizations and how to use the information presented. Data itself lacks meaning. Learn how to find the value in data.

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Department of Marketing and Business Analytics :: Explore Our Programs

Explore Our Programs

business analytics symbol

Business Analytics (BBA)

Big Data has become big business, and professionals with the ability to identify opportunity and solve problems from this data are in demand across diverse industries. Prepare for a career as a computer systems analyst, management analyst, business analyst, process analyst, market research analyst, operations research analyst or cyber-security analyst.

Where It Is Offered Commerce, Frisco, Online
Duration

4 years

Foreign Language

No foreign language credits required

Delivery Face-To-Face, Online
Total Credit Hours

120 hours

Thesis Requirements

No thesis required

COB-MS-Business_Analytics

Business Analytics (MS)

The Master of Science in Business Analytics program will prepare you to enter the workforce in the rapidly emerging field of business analytics, which involves collecting, organizing, analyzing, optimizing and interpreting Big Data for problem solving and decision making.

Where It Is Offered Commerce, Online
Duration

2 years or less

Foreign Language

No foreign language credits required

Delivery Face-To-Face, Online
Total Credit Hours

30 hours

Thesis Requirements

No thesis required

COB-BBA-Marketing

Marketing (BBA)

The BBA in Marketing program will teach you how organizations plan, organize, administer and achieve their business objectives through effective marketing. You will learn to develop and deploy strategic marketing plans based on creativity and analytics that help drive market success.

Where It Is Offered Commerce, Online
Duration

4 years

Foreign Language

No foreign language credits required

Delivery Face-To-Face, Online
Total Credit Hours

120 hours

Thesis Requirements

No thesis required

COB-MS-Marketing

Marketing (MS)

The Master of Science in Marketing program will help you develop the fundamental marketing knowledge and skills associated with market analysis, digital marketing and decision making via cutting-edge analytics. This program will help you expand your professional horizons whether you are an experienced marketing professional or want to add a marketing edge to your portfolio.

Where It Is Offered Commerce, Online
Duration

2 years or less

Foreign Language

No foreign language credits required

Delivery Face-To-Face, Online
Total Credit Hours

30 hours

Thesis Requirements

No thesis required

Graduate Certificate

COB-Cert-Business_Analytics

Business Analytics Graduate Certificate

The Business Analytics Graduate Certificate is a 12 semester hour (4 courses) certificate. All courses are currently being taught and eligible to help meet the requirements for the Master of Science in Business Analytics (MS-BUSA) program.

Where It Is Offered Commerce, Online
Duration

1 year

Foreign Language

No foreign language credits required

Delivery 100% Online, Online
Total Credit Hours

12 hours

Thesis Requirements

No thesis required

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Department of Marketing and Business Analytics :: Benefits of an A&M-Commerce Business Degree

Benefits of an A&M-Commerce Business Degree

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business analytics

Department of Marketing and Business Analytics :: Student Organizations and Involvement

Student Organizations

The Department of Marketing and Business Analytics Student Organization is open to all interested students. We offer Learn ‘n Teach sessions, visits to Dallas, Frisco and Richardson for professional networking events, and works with Career Services to provide internships as well as other career-readiness programs. The organization also provides leadership opportunities for members.

marketing student organization
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Depart Market/Business Analytics

SCHOLARSHIPS

As a marketing and business analytics student, you have access to a wide range of scholarships specific to your degree.

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Department of Marketing and Business Analytics :: Meet our Faculty and Staff

Meet our Faculty

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Department of Marketing and Business Analytics :: Events – COB

Events

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Department of Marketing and Business Analytics :: Dean’s Office Contact Information COB

Contact Us

  • P.O. Box 3011
  • Commerce, TX 75429-3011
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START YOUR JOURNEY!

START YOUR JOURNEY!

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