University Name
Our Name. Our Identity.
The Texas A&M University System maintains Written Style Guidelines with instructions for referencing A&M System schools. Follow these guidelines, as outlined below, to help ensure that our university's name is used correctly and consistently.
Approved University Nomenclature
The official university name may only be used:
- In affiliation with official university programs, groups and organizations.
- For university-approved activities.
- In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted.
Referencing the University Name
Not Approved
Texas A&M University Commerce
Texas A&M Commerce
A&M Commerce
TAMU-C
TAMU-Commerce
Texas A & M Commerce
Texas A & M University Commerce
Texas A & M-Commerce
A & M Commerce
TAM-U-C (verbal)
Approved
Texas A&M University-Commerce
Texas A&M-Commerce
A&M-Commerce
TAMUC (informal)
T-A-M-U-C (verbal)
In publications for external audiences, always use “Texas A&M University-Commerce” on first reference and “A&M-Commerce” or “Texas A&M-Commerce” on second reference.
In publications for internal audiences, “A&M-Commerce” may be used on first reference.
Referencing the university by one of its previous names (ETSU, ETSC, ETSTC, ETSNC, ETNC) is not approved unless you are addressing alumni from that time period. When doing so, please seek approval from the Office of Marketing and Communications.
The Texas A&M University-Commerce Bookstore is the only retail company authorized to sell merchandise with the East Texas State University name or vintage marks. Any merchandise using a previous name and intended for sale or giveaway must be approved by the Office of Marketing and Communications.
Referencing the A&M SYSTEM
Not Approved
TAMUS
TAMU System
The Texas A & M University System
Texas A & M System
Approved
First reference: The Texas A&M University System
Second reference: A&M System or Texas A&M System
To prevent confusion in publications for external audiences, always use “the A&M System” or “Texas A&M System” on second reference, not just “system” alone.
In publications for internal audiences, the word “system” can be used alone on second reference. Lowercase “system” unless beginning a sentence.
Using the Registered Symbol
The full university name—Texas A&M University-Commerce—is legally registered in and protected by the U.S. Patent and Trademark Office, so the registered symbol (®) must accompany it.
The registered symbol may be omitted if
- It is too small to be readable.
- The name is used for internal purposes.
Please reach out to the Office of Marketing and Communications at [email protected] if you have questions about when or how to use the registered symbol with the university’s name.
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- Office of Marketing and Communications
- 903.886.5128
- [email protected]
- Binnion Hall, 140
- 1500 Education Drive
- Commerce, TX 75428