Dameon White, A&M-Commerce rodeo coach, was named Coach of the Year for the Southern Region of the National Intercollegiate Rodeo Association. White also received this honor last year. The Southern Region has 14 colleges and universities in Texas and Louisiana. NIRA began more than 50 years ago, and today has more than 3,500 student members and 137 member colleges and universities. NIRA promotes and maintains the western way of life.